Sadržaj kolegija:
- Introductory lecture; Business writing: letters; The form of a letter
- Business writing: emails; Inquiries
- Quotations, offers
- Orders, order acknowledgements
- Payments and reminders
- Complaints, handling complaints
- Negotiating in writing; Making arrangements by email
- Import Export
- Profile: Barco of Belgium
- Describing trends
- Company performance: Anatomy of annual report
- Setting Up a Business
- New Business; Business vocabulary
- Corporate Alliances and Acquisitions
- Revision
Popis literature:
Obvezna literatura:
1. Tullis, Graham & Tonya Trappe (2004). New Insights into Business: Students’ Book (Intermediate). Boston, MA: Pearson Education, Inc.
2. Banks, Tom (2012). Writing for impact. Cambridge: Cambridge University Press.
3. J. Naterop, Bertha et.al. (2010). Business Letters for All. Oxford: Oxford University Press.
Izborna literatura:
- Brieger, Nick (2011). Writing. London: HarperCollins Publishers.
- Tullis, Graham & Tonya Trappe (2004). New Insights into Business Workbook (Intermediate). Boston, MA: Pearson Education, Inc.
- Marušić, Borislav (2021). Handbook of English Grammar in the Field of Economics. Vukovar: Veleučilište „Lavoslav Ružička“ u Vukovaru.
Ciljevi kolegija:
Cilj predmeta je upoznati studente s osnovama poslovne korespondencije na engleskome jeziku. Pojasniti studentima značaj slijedećih poslovnih pisama: upita, ponude, narudžbe, potvrde narudžbe, plaćanja, opomene, reklamacije i odgovora na istu. Omogućiti studentima samostalno sastavljanje kraćih poslovnih pisama. Upoznati studente s engleskim vokabularom na području uvoza i izvoza, poslovanja kompanija, njihova osnivanja i procesa spajanja i preuzimanja. Pojasniti studentima prethodno navedene pojmove u globalnom kontekstu.
Polaganje ispita:
Pismeni i usmeni ispit.
Nositelj kolegija:
dr. sc. Marušić Borislav, prof. struč. stud. u trajnom izboru
Izvođač kolegija:
dr. sc. Marušić Borislav, prof. struč. stud. u trajnom izboru